"smart and the city" tour - heroes wanted!
Stuttgart
,
Jan 22, 2007
One person makes up stories. Another has calculated the perfect formula for parking, and yet another is part of an organisation that restores museums, theatres or churches overnight. Lots of people are aware of their deeds, but hardly anyone knows their names. Europe is full of secret heroes. And smart is giving these heroes a voice. The "smart and the city" tour starts on 22 January in the Spanish city of Madrid. After stops in Portugal, France, Belgium, the Netherlands, Germany, Austria and Switzerland the tour will end in Italy in March. Stops in a total of 30 towns and cities in nine countries are scheduled for the tour.
The tour reporters, a 27 year old woman from Berlin and a 42 year old man from Amsterdam, will interview the secret heroes. These two were elected over other applicants from more than 20 countries in a public online vote. The two winners will take to the road in a new smart fortwo and will have a team at their side to take pictures of their encounters with the local heroes. All films can be viewed on the internet at www.smart-and-the-city.com. By the end of the tour people from Lisbon, Paris, Berlin, Amsterdam, Milan or Rome will have told their personal stories and a collage will give internet users an impression of urban life in their cities.
Those interested can still register with their story www.smart-and-the-city.com until the end of January, or suggest a person they know as a hero and so have a chance of being involved in the tour themselves.
Your Media Contact
Melanie
Graf
Brand Communication for Mercedes-Benz Cars and Lifestyle Communication for Maybach, AMG and Mercedes-Benz Design
Phone: +49 (0)711 17 76876
Fax: +49 (0)711 17 79051944
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