“Innovative technology becomes visible only when combined with equally innovative design.” So says Bruno Sacco, the man whose lasting impact on the design of Mercedes-Benz automobiles has been greater than any other’s – and the designer who put the face on Mercedes-Benz. He is a member of the Automotive Hall of Fame in Dearborn, and the European Automotive Hall of Fame in Geneva – one of the very few to hold both these distinctions. This makes the retired former Mercedes-Benz Head of Design a member of a select group of outstanding and deserving personalities from all over the world who have dedicated their lives to individual mobility.