Among the fleet managers of haulage operators and local authorities, the Application Information Centre at the Mercedes-Benz Wörth plant has long been known as a Mecca for the commercial vehicle sector. Today, ten years after it was established, its reputation reaches far beyond the borders of Germany. Some 13,000 visitors come each year to the BIC (short for its German name of Branchen-Informations-Center), as it is commonly known.