Mercedes-Benz Fashion Week Berlin has bathed the German capital in glance and glamour for the last four days. On its last day also the pair of newlyweds Lilly and Boris Becker showed up. Driving up to Bebelplatz in the elegant new Mercedes-Benz E-Class Coupé, the couple was looking forward to another visit at Berlin’s top fashion event. For the upcoming spring/summer season, they got inspired by the Kaviar Gauche show.
Matthias Schweighöfer is celebrating success as an actor, as a fashion designer, he’s just taking his first steps. In collaboration with designer Kilian Kerner, German MTV moderator Joko Winterscheidt and Sebastian Radlmeier from Paso Music, Schweighöfer has founded the t-shirt label German Garment.
Three professions – one passion: high-quality and exclusive design. At Mercedes-Benz Fashion Week Berlin, Strenesse fashion designer Gabriele Strehle and Oliver Bierhoff, manager of Germany’s national soccer team, discovered with Gorden Wagener, head of Mercedes-Benz design, how modern automotive design works. At the Mercedes-Benz designo stand, Wagener’s team of designers created a likeness of the new E-Class Coupé by arranging strips of coloured adhesive tape on a large display.
The fifth edition of Mercedes-Benz Fashion Week Berlin has started with a bang. The first day of Germany’s most important fashion event saw a unique fusion of fashion and automobile. Susie Stoddart, one of the world’s top race car drivers, drove with Mercedes-Benz fashion brand ambassador Julia Stegner in the exclusive super sports car SLR Roadster to the red carpet at Berlin’s famous Bebelplatz.
Mercedes Benz Fashion Week Berlin Spring/Summer 2010, which takes place July 1 to 4, 2009, is breaking all existing records. For the first time, more than 30 labels are showing their collections. Among the new participants are Anja Gockel, BOSS Orange, CUSTO Barcelona, Deanoor, Escada Vintage, GANT, Lena Hoschek and Patrick Mohr. This merely confirms that the Mercedes-Benz Fashion Week Berlin has reached the highest echelons of the international fashion world and Berlin has regained its prominence as an important fashion capital.
Irresistible fascination and sensual elegance: The official key visual for the upcoming Mercedes-Benz Fashion Week Berlin Spring/Summer 2010 presents the new E-Class Coupé of the Stuttgart-based car manufacturer as an object of desire. International star photographer Peter Lindbergh has created an impressive work of art that perfectly expresses the attraction of beauty and elegance – and thus the connection between fashion and Mercedes-Benz design. The leading role in the key visual is played by the international Mercedes-Benz fashion brand-ambassador Julia Stegner and the new E-Class Coupé.
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