Mercedes-Benz Gets Off to a Successful Start in Second Quarter, with Sales Up 8.2 Percent
Stuttgart
May 04, 2011
  • Dr. Joachim Schmidt: “Our sales figures in April marked a successful start into the second quarter and increased significantly in many markets. China, where we set a new sales record in April, continues to play an important role in driving our growth.”
  • “We are optimistic about the second quarter and want to boost sales above last year’s level. In the full year, we aim to achieve a new sales record and want to sell more than 1.3 million Mercedes-Benz passenger cars and smart fortwo.”
  • New generation of the C-Class sedan becomes market leader right from the start, sales of new SLK increase by 47.7 percent
  • S-Class sedan number one in its segment with sales up by 34.3 percent
  • smart sales again above previous year’s level
Stuttgart - Following strong sales results in the first quarter, Mercedes-Benz continued to be successful in April. Sales rose by 8.2 percent compared to the high volume recorded in the same month last year. The brand delivered a total of 100,703 passenger cars worldwide (April 2010: 93,077). Since the start of the year, sales have risen by 11.5 percent to 381,255 units (Jan. – April 2010: 342,035).
Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Cars: “Our sales figures in April marked a successful start into the second quarter and increased significantly in many markets. China, where we set a new sales record in April, continues to play an important role in driving our growth. We continue to be optimistic about the second quarter, during which we want to boost sales above last year’s level.”
Growth in the second quarter will be based on the success of the current product range and particularly on new products such as the facelifted C-Class and the new SLK. Demand for both models was already very high in the first month after the market launch. 20.965 units of the C-Class sedan were delivered, capturing the market leadership in its segment right from the start. Including the new estate, sales in April rose 14.3 percent compared to April 2010. In the first month following its market launch, sales of the new SLK also climbed sharply, starting the convertible season with an increase of 47.7 percent. The new C-Class coupe is waiting in the starting blocks to continue the success of the new C-Class generation. It will be in dealers’ showrooms beginning in June. Mercedes-Benz will introduce additional new models to the market later this year: the new M-Class and the SLS roadster, which will hit showrooms this fall, and the new B-Class, which will be launched at the end of the year.
“This attractive product lineup gives us a very good competitive position,” added Schmidt. “In the full year, we aim to achieve a new sales record and want to sell more than 1.3 million Mercedes-Benz passenger cars and smart fortwo.”
In April, sales of Mercedes-Benz in China (including Hong Kong) rose by 46.9 percent compared to the high volume recorded in the same month last year. As a result, the brand achieved a new record result of 16,536 units (April 2010: 11,254). During the first four months of the year, sales jumped by 68.2 percent to 59,526 passenger cars (Jan. – April 2010: 35,381). In April, sales also rose substantially in South Korea (plus 56.6 percent) and Taiwan (plus 19.7 percent). In India (plus 61.3 percent) and Russia (plus 59.5 percent) Mercedes-Benz achieved a new record.
A total of 18,042 units (April 2010: 17,628) were sold in the U.S. last month, an increase of 2.3 percent on the result posted in April 2010. Since January, deliveries totaled 71,388 units (Jan. – April 2010: 66,857), an increase of 6.8 percent on the same period last year.
In Germany, demand rose 3.3 percent in April to 22,270 units (April 2010: 21,551). Mercedes-Benz thus remained the strongest premium brand in its home market. Sales were also above last year’s level for the first four months, totaling 71,588 units (Jan. – April 2010: 70,796). In Western Europe, Mercedes-Benz grew by 2.2 percent overall, delivering 46,817 cars to customers (April 2010: 45,801). Growth rates were recorded, for example, in France (plus 8.9 percent), Spain (plus 4.4 percent), Belgium (plus 11.6 percent), and Sweden (plus 19.6 percent).
In the luxury class, the S-Class sedan once again set the benchmark for its segment in April. At 6,305 units, sales were up by 34.3 percent, making it the number one car in its competitive class. Mercedes-Benz also continues to grow in the E-Class segment, with customer deliveries rising by 8.1 percent to 28,708 vehicles. The new E-Class convertible was particularly popular last month (plus 84.7 percent) and remained the market leader. The new CLS which is available since January has also been on track for success, with sales rising by 70.4 percent compared to April 2010. Demand also continued to be dynamic for all Mercedes-Benz SUVs, with sales increasing to the record figure of 19.640 units (plus 21.4 percent). One of the reasons for this success were strong growth rates for the GLK (plus 62.1 percent). In the compact car segment the B-Class continued to increase sales in April (plus 26.2 percent).
Sales of the smart fortwo continued to develop positively in April and totaled 9,341 units last month, representing a 3.2 percent increase on the previous year (April 2010: 9,053). During the year to date, sales of the two-seater have risen by 7.9 percent to 34,322 vehicles (Jan. – April 2010: 31,806). Demand for the smart continues to be strong in China (including Hong Kong), where sales rose almost five-fold in April, to 1,026 units (April 2010: 210). In Germany, the two-seater was at the top of its segment in April for the 14th consecutive month.
Overview of sales by Mercedes-Benz Cars
 
April 2011
Change in %
January–April 2011
Change in %
Mercedes-Benz
100,703
+8.2
381,255
+11.5
smart
9,341
+3.2
34,322
+7.9
Mercedes-Benz Cars
110,044
+7.7
415,577
+11.2
 
 
 
 
 
Mercedes-Benz sales by market
 
 
 
 
Western Europe
46,817
+2.2
169,396
+2.3
- thereof Germany
22,270
+3.3
71,588
+1.1
NAFTA
20,881
+1.4
81,732
+5.9
- thereof the U.S.
18,042
+2.3
71,388
+6.8
Asia/Pacific
25,369
+30.2
98,521
+37.9
- thereof Japan
1,632
+2.8
8,949
-9.1
- thereof China
16,536
+46.9
59,526
+68.2
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