Daimler AG Reports Total of 18,908 Vehicles Sold in the U.S. for April 2010
New York, NY
May 03, 2010
  • Mercedes-Benz USA Records April Sales of 17,628 Passenger Cars – an Improvement of 21 Percent over April 2009
  • Mercedes-Benz USA Records 600 Sales of Sprinter Vans
  • smart USA Records 680 Sales in April 2010 – An Increase over March 2010 and Fourth Consecutive Month-over-Month Improvement
New York, NY – Daimler AG (stock exchange abbreviation DAI) today reported U.S. sales of 18,908 Mercedes-Benz and smart vehicles. All sales figures in this release are on an unadjusted basis unless otherwise noted.
Mercedes-Benz USA (MBUSA) today reported April sales of18,228 vehicles, an increase of 25.1%, beginning the second quarter with a 25.5% increase on a year-to-date basis. 17,628 passenger cars, light truck vehicles and 600 Sprinter vans are included in this total.
Continued strong demand in both the Mercedes passenger car and light-truck categories fueled the sales volume for the month. In the sedan category, the popular C-Class – the gateway to the Mercedes-Benz brand for younger as well as first-time Mercedes-Benz buyers – maintained its lead as the volume leader with sales of 4,624. The 9th generation E-Class continued to exhibit strong momentum with sales of 4,528 (up 152.3%) and the versatile M-Class SUV followed suit with sales of 2,269.
On a year-to-date basis, the company sold 68,794 new vehicles, an increase of 25.5% over last year.
smart USA recorded 680 sales in April 2010, an increase over March 2010, continuing the upward trajectory of sales in 2010. This is the fourth consecutive month that smart USA has recorded month-over-month increases. The smart USA street tour, crossing the country since February to put consumers behind the wheel of the smart fortwo, and a renewed marketing emphasis are contributing to the traction in the marketplace.
Detailed vehicle sales information for MBUSA will be announced in a separate press release issued by Mercedes-Benz USA.
Mercedes-Benz Cars Division in the U.S. Sales Summary Through April 2010
 
Month Sales
%
Sales CYTD
%
 
Curr Yr
Pr Yr
Change
Curr Yr
Pr Yr
Change
Mercedes-Benz USA (passenger cars and light truck vehicles)
17,628
14,565
21.0%
66,857
54,799
22.0%
smart USA
680
1,345
-49.4%
2,077
6,282
-66.9%
*Mercedes-Benz Sprinter
600
-
-
1,937
-
-
Mercedes-Benz USA / smart USA combined
18,908
15,910
18.8%
70,871
61,081
16.0%
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.
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