With its BlueTEC models Mercedes-Benz has successfully introduced diesel-powered passenger cars into the US. Especially in the world of showbiz, cars with the BlueTEC label are highly sought-after. Nicole Richie and Joel Madden, singer of the US band "Good Charlotte" belong to the owners of a Mercedes-Benz BlueTEC vehicle. Following the success in the US market, Mercedes-Benz is now offering its BlueTEC SUVs in Europe.