With its BlueTEC models Mercedes-Benz has successfully introduced diesel-powered passenger cars into the US. Especially in the world of showbiz, cars with the BlueTEC label are highly sought-after. World-famous singer, musician and environmental activist Sheryl Crow enjoys the advantages of the R-Class BlueTEC: "The newest clean diesel vehicles are eco-friendly and deserve as much attention as other gas alternatives like hybrids!" Following the success in the US market, Mercedes-Benz is now offering its BlueTEC SUVs in Europe.