From the outset, the automobile called for its own approach to marketing. In particular, the early motorcars required induction training for customers to operate them, and particular care had to be taken in servicing and repairing them. Benz and Daimler recognised this at an early stage and structured their sales organisations accordingly. From these early beginnings, the company-owned sales and service outlets developed – a principle that has been maintained to this day.
1924 The 15/70/100 hp and 24/100/140 hp Mercedes models made their debut at the Berlin Motor Show. 1934 Rudolf Caracciola set a new speed record with a Mercedes-Benz W 25. 1949 Production of the first Mercedes-Benz omnibus after the Second World War. 1954 Mercedes-Benz presented the O 321 H omnibus. 1984 Delivery of the first of the new O 405 standard line buses. 1994 The decision on where to locate smart production fell in favour of Hambach-Saargemünd plant.
When Mercedes-Benz introduced the 124 series saloons in November 1984 they caught the attention of both trade and public alike. But this premiere 25 years ago would not be the last, for during its lifetime until 1997 the series notched up a string of firsts. And for the first time in winter 2009, the 124 took its first steps to becoming a Young Classic.
On 8 November 1909 a 200 hp Benz became the first car to break the 200 km/h mark – and in the process went faster than any car, aeroplane or rail vehicle before. Victor Hémery went on to set a total of five world land speed records at the wheel of this racing car, named the ‘Lightning Benz’, on the concrete track at Brooklands, United Kingdom.
In November 1969 Hans Scherenberg gave the go-ahead to set up Daimler-Benz Research, which laid foundations for many important developments in motor vehicle engineering, for instance the anti-lock braking system, the airbag and the navigation system.
1909 Victor Hémery set two world records on the Brooklands racetrack in England with the Benz 200 hp.
1969 Daimler-Benz AG set up its Central Research division, which was directed for many years by Hans Scherenberg.
1984 The all-new “Mercedes mid-range” generation, the 124 series, was presented in Seville, Spain.
On 28 November 2009 the Mercedes-Benz Museum is holding its first collectors’ fair for models, brochures, literature, pins and accessories. Between 9 a.m. and 6 p.m. dealers, collectors and connoisseurs can rummage around 100 tables.
Rudolf Caracciola died on 28 September 1959. Fifty years to the day later, around 20 vehicles, including a strong representation from the Mercedes-Benz Kompressor Club e.V., will set off on a tour around Remagen, birthplace of the legendary racing driver.
Racing driver Stirling Moss celebrates his 80th birthday on 17 September 2009. He drove for Mercedes-Benz in one season, 1955 – an unforgettable year for the brand owing to the many, many triumphs.
In 1889 the eyes of the world turned to Paris and the World Exposition. The biggest attraction – in all senses of the word – was the tower wrought in iron by Gustave Eiffel. But something else that fascinated the crowds of visitors to the show was the use of electric bulbs to illuminate many of the exhibition stands – the very epitome of the modern age. Never one to be left behind, Gottlieb Daimler installed thirty electric light bulbs around his stand. They highlighted one exhibit in particular that had yet to achieve its breakthrough – the four-wheeled “wire-wheel car”.
A car is a highly complex product. Before it can be launched, it has to be subjected to intensive testing. Chassis testing and tuning is a core element of much of the testing. This takes place both on company premises and on public roads. The tester’s ideal was discovered during the 1960s at the small town of Friedrichsruhe, around 30 kilometres from Heilbronn.
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