Germany is on its way to an emission-free future. With the aim of making Germany a leading market for electromobility, the German federal government’s National Development Plan for Electromobility combines climate protection and industrial policy. Its target is to have one million electric vehicles on the country’s roads by 2020. However, achieving this will require greater customer acceptance. Improved user-friendliness is a vital condition for this acceptance, and has prompted six German companies to sign a memorandum of understanding.