Daimler’s car2go subsidiary remains in the fast lane: In just six months, both the number of customers using the service and the number of rental transactions worldwide have doubled. The market leader in the area of flexible short-term vehicle rentals is thus continuing its rapid growth unabated. In fact, car2go is the fastest-growing carsharing company in the world. The system is now in place in 12 cities throughout Europe and North America; more than 100,000 customers have registered as members, and vehicles have been rented more than two million times.
smart will launch the escooter on the market in 2014. For smart, this is the next logical step in implementing its comprehensive concept for future urban mobility.
A new era in urban mobility begins Thursday, April 26, in Berlin. That’s when Daimler’s car2go subsidiary, the pioneer for fully flexible short-term car rentals, will launch its largest rental fleet worldwide within the framework of a joint venture with the Europcar rental company. The new fleet’s 1,000 smart fortwo models will be available to Berlin residents around the clock over an area of approximately 250 km². A one-time registration is all it takes to pick up a smart, which can then be returned to any public parking space when the customer has finished using the vehicle.
Outstanding recognition and the highest praise for the design: the smart ebike is one of the winners of this year's "Red Dot Design Award". The first models are being successively delivered from the end of April/beginning of May 2012. The first owners will be the numerous customers who have taken advantage of the possibility to reserve an ebike since November 2011.
The smart fortwo fits not only into every parking spot, but also into a tweet. smart Argentina has launched the world’s first animated advertising campaign on Twitter – a digital flip book consisting of 455 individual tweets. The message is “smart is the only car that fits everywhere, so why not into 140 characters, too?” Using the individual images, an additional video clip has been produced specifically for social media.
