In a joint partnership with the City of Austin, Daimler is launching its groundbreaking car2go pilot project in North America today. The innovative mobility concept makes city driving as easy as using a mobile phone. It offers Austin an easy, flexible, reasonably priced and progressive solution to the growing challenges of urban mobility. Austin becomes the official headquarters of car2go North America LLC, a wholly-owned subsidiary of Daimler.

At the invitation of smart and the creative network ROJO® a total of 275m2 of concrete in the centre of São Paulo have been transformed from grey to a multitude of colours. The urban art artists OVNI and Nuria Mora from Spain, Eltono from France, Brazilian Tony de Marco, Tofer Chin from the USA and Superblast from Germany have brightened up the city of 19 million inhabitants with their outsize murals. ROJO® Out by smart is the name of the art initiative with which smart is extending its activities in the area of urban creativity on the South American continent. The car brand has been active in Brazil since April of this year.