The new Mercedes-Benz SL: Lightweight, athletic, luxurious
Stuttgart
Mar 12, 2012
Statements: Quotations on the new SL
Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: “There are around 900 million cars in the world and thousands of models. But there are only a handful of automotive icons. Our SL is one of them: it has class, it has style, it oozes comfort and luxury. But it blends all of this with unbelievable sportiness and dynamism. Virtually no other car can meet Gottlieb Daimler’s standard as perfectly as our SL: the best or nothing.”
Dr Joachim Schmidt, Member of Management, Mercedes-Benz Cars, Sales and Marketing: “The new SL can be described with two words: it is an aesthete and an athlete. That’s why I’m convinced that this sixth edition of the SL will be a great success, for it offers qualities which are unique in this combination – even amongst luxury sports cars: spirited sportiness, high comfort, a luxurious yet sporty ambience, reliability and high practicality for everyday use. It is exemplarily frugal and therefore environmentally friendly.“
Professor Dr Thomas Weber,Member of the Board of Management of Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development: “With its intelligent hybrid lightweight construction concept with almost 90 percent aluminium, its new engines which combine power and economy, as well as two suspension variants, the SL takes its place at the cutting edge of technical progress. Besides all of this, two new world premieres are celebrating their debut in the new roadster – the Frontbass system ensures impressive sound experiences, the MAGIC VISION CONTROL system cleans the windscreen effectively and inconspicuously. And this is merely a small extract from the list of technical delights which the new SL holds in store.”
Design boss Professor Gorden Wagener: “The athletic, sports star’s physique with its masculine, muscular character says a great deal about the new SL and confidently emphasises its status as the high-performance heart of our brand. At the same time, discerning athletic standards are met by powerfully sculpted surfaces formed by just a few lines and beautifully crafted details. The traditional design elements from our rich history are more than visual quotations. They tell of the courage and the pioneering spirit which have shaped our brand, and reflect these properties in a contemporary way – with enthusiasm and passion. Alongside top technical performance and innovations, it is also this which makes the new SL an unmistakable character.”
Your Media Contact
Michael
Allner
Model Series S-, CL-, SL-, SLK-Class, Maybach, MB Guard
Phone: +49 711 17-75846
Fax: +49 711 17-98646
Norbert
Giesen
Head of Mercedes-Benz Cars Series, Sports Communications
Phone: +49 711 17-76422
Fax: +49 711 17-98651
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