“Environmentally-friendly driving fun at a customer-friendly price” – it is under this motto that the new smart fortwo electric drive will be launched spring 2012 on more than 30 markets around the world. In Germany, it will be available to order for less than EUR 16,000 net – plus just the monthly rental fee for the battery.

Mercedes-Benz will be presenting its first electric vehicle with Range Extender at the 2011 Frankfurt International Motor Show in the guise of the Concept B-Class E-CELL PLUS. The combination of electric drive and petrol engine ensures excellent suitability for both everyday use and long journeys.

Trendsetting ideas for the modern digital lifestyle, providing fun and entertainment for people on the go, are being introduced by Mercedes-Benz through its Genuine Accessories range at the IAA in Frankfurt. The Apple iPhone® can be fully integrated into the control and display system of vehicles bearing the three-pointed star, using a special app to exploit the capabilities of the hippest premium smartphone on the market.

Mercedes-Benz celebrates numerous world premieres at the 2011 Frankfurt International Motor Show. The centrepiece of its show presentation is the new Mercedes-Benz B-Class. Far more agile and efficient than previously, yet as usual comfortable and spacious – the Sports Tourer is an all-round talent. Another highlight will be the F 125! The research car demonstrates how in the long term entirely emission-free individual mobility can be made possible in the luxury segment.

Mercedes-Benz Service & Parts will unveil its new “My Service” brand appearance at the 2011 IAA International Motor Show (September 15-25) in Frankfurt. The new approach will enable customers to experience at first hand the After-Sales brand values of individuality and appreciation. “We work continually to improve our program, and want to offer our customers the kind of service that meets their individual needs,” says Frank Reintjes, Head of Global Service & Parts Mercedes-Benz and smart.

smart has always been a pioneer in matters of urban mobility and with the smart fortwo electric drive the company is showing the direction of development in cities around the world. Together with BASF, the largest automotive supplier in the chemical industry, smart is demonstrating its leading role in the use of forward-looking technologies above and beyond the drive system. The joint concept vehicle smart forvision presented at the 2011 International Motor Show in Frankfurt combines a futuristic design with technologies relating to energy efficiency, lightweight design and temperature management.