The most spectacular new film car for Hollywood comes from Sindelfingen. The designers at the Mercedes-Benz Advanced Design Studios in Sindelfingen convinced the jury of the Los Angeles Design Challenge 2011 with the smart 341 Parkour and the exciting reporter story "Annie get the Grannies". This meant that smart won the prestigious design contest, which takes place every year within the framework of the Los Angeles Auto Show, for the second year running.
This year's Los Angeles Design Challenge was not just about developing the Hollywood car of the future, but also about inventing a story worthy of Hollywood. "With the 341 Parkour smart hit the nail on the head: the design combines innovation and functionality with an exciting film plot" is how the jury consisting of multi-discipline design professionals justified their decision.
With the smart 341 Parkour the Mercedes-Benz designers created a revolutionary super all-rounder with a completely transparent passenger cell for maximum all-round visibility. It can drive normally on the roads, climb up the façade of skyscrapers and even fly! This is the vehicle that reporter Annie Angle sets off in to research her first title story which she hopes will kick-start her career. She has read in the newspaper that the incredible "smart Granny Robots" have gone missing and sets off to find them.
For the film story the designers took up the visionary smart concept which won them first place in the Los Angeles Design Challenge last year. Then the smart 454 was knitted from carbon fibre by "smart Granny Robots".
The film for Mercedes-Benz “Silver Lightning” has been awarded as “Best Animation”.
Brand Communication for Mercedes-Benz Cars and Lifestyle Communication for Maybach, AMG and Mercedes-Benz Design