The new-generation C-Class: Dynamic appearance – inside and out
Stuttgart
Mar 07, 2011
Model range: Stronger differentiation of character types
  • Fresh look: new trim parts, steering wheels and exterior colours
  • Styled for convenience: ambient lighting and luxury head restraints
  • Dynamically enhanced: AMG Sports package as an option
The current C-Class was the first Mercedes saloon to have design and equipment lines with their own individual looks. The more classic ELEGANCE models and the standard version bear the Mercedes star on the bonnet. On the AVANTGARDE vehicles the trademark is positioned in the centre of the radiator grille – as the hallmark expression of sporty Mercedes models. In addition to the extended range of standard equipment – now featuring a leather steering wheel and a shift/selector lever in nappa leather – the ELEGANCE and AVANTGARDE lines both continue to form the basis for the C‑Class’s individualisation range.
In the interior these two lines are now more strongly differentiated from one another. The measures used to achieve this effect include new trim parts in matt brown ash wood or dark burr walnut wood (ELEGANCE) or brushed aluminium /black ash (AVANTGARDE), plus a new colour concept for the seat covers.
Whilst the standard equipment and the ELEGANCE line have been given a four-spoke leather steering wheel, the AVANTGARDE line is fitted with a three-spoke steering wheel, which is covered with perforated leather in the 3 and 9 o’clock position. The AVANTGARDE has a specific seat design with pads in the backrest which are made of fabric/ARTICO man-made leather or leather.
There are also fresh colours for the exterior: alabandite grey metallic, diamond white metallic BRIGHT, magnetite black metallic and cavansite blue metallic are the names of the new paints. The saloon and the estate are bestowed with ambient lighting of the vehicle – integrated in the external mirror housings of the ELEGANCE and AVANTGARDE. Over and above this, both lines feature
standard-fit single-tone illumination of the door opener, plus lights in the footwells. This ambient lighting produces a pleasant lighting mood in the interior when travelling at night.
A new detail included as standard in the ELEGANCE is a luxury head restraint whose side bolsters can be adjusted if required. There are also new optional extras for all the versions, such as climatised seats (ventilation and heating) at the front, not to mention the Stowage Space package. The latter comprises a spectacles compartment, a stowage compartment beneath the front seats, a double cup holder and a luggage net in the rear footwell.
The AMG Sports package combines attractive ad exclusive optional extras and lends the saloon and estate an even sportier appearance. New items of equipment and appointments such as the three-spoke multifunction steering wheel with its flattened bottom section and format-17 AMG five-twin-spoke light-alloy wheels inject more individuality, upping the driving pleasure into the bargain. Anyone ordering a C-Class with an automatic transmission and the AMG Sports package will also have shift paddles fitted to the steering wheel, which can be used to change through the gears manually. The AMG Sports package can be combined with the standard equipment and the AVANTGARDE and ELEGANCE lines. It is available for both the saloon and estate and for all engines.
Your Media Contact
N.N.
Head of Mercedes-Benz Cars Series, Test Vehicles Management, Sports Communications
Phone: +49 711 17-75847
Fax: +49 711 17-91602
Steffen
Schierholz
Model Series C-, E,- CLS-Class
Phone: +49 711 17-75852
Fax: +49 711 17790-44945
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