"The CLS, as a design icon, became the act all competitors had to follow. For we do see it as our duty to constantly reinvent the motor car. And as the inventor of the original motor car we take particular responsibility for its future."
Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars
"We are currently making giant leaps in efficiency in a manner not seen before in the history of the motor car. The new CLS is a good example of this. Every engine is more powerful and has more torque than its predecessor - yet at the same time, consumption has been drastically cut, by up to 25 percent."
Dr Thomas Weber, Member of the Board of Management responsible for Group Research and Head of Development, Mercedes-Benz Cars
"The new CLS is a perfect example for our claim "The best or nothing", for it not only thrills with its emotional exterior form - its interior, too, which has been created with perfect craftsmanship, will set car-lovers' hearts beating faster."
Dr Joachim Schmidt, Head of Sales and Marketing at Mercedes-Benz Cars
"The art of design is to create something extraordinary. With its stylish, refined sportiness the new CLS makes a clear statement about the intended - sensual - design idiom for Mercedes-Benz in the future."
Professor Gorden Wagener, Head of Design, Mercedes-Benz Cars