Mercedes-Benz's experience in automotive manufacturing is unrivalled by any other brand. Quality, reliability, safety, durability and environmental compatibility – these are the values embodied by the Mercedes star. Values which stand apart from fashionable trends are one side of the brand's traditions. Its vast experience is the other. Together, these two attributes form Mercedes-Benz's most valuable asset. Apart from the products themselves, this is illustrated most strikingly by advertising posters and press advertisements. This book draws on extensive materials from the Group's archives dating from 1900 to 1960, which were also the subject of an exhibition in 1995. The candid and impressive presentation of posters and advertisements, which also grants due coverage to critical topics, conjures up fascinating images in which the corporate communication objectives, the artistic and social values and attitudes of the various epochs come together to capture the moods of the times.