eBook: The Challenge: Accelerating the Mercedes-Benz Brand
Jul 15, 2009
eBook: The Challenge: Accelerating the Mercedes-Benz Brand
Mercedes-Benz, one of the world’s most valuable brands, set out on a dramatic new journey in the early nineteen nineties: Within the space of just a decade, the model range was to be considerably extended. A painful process, to be sure, but one that proved successful today. Trendsetters such as the A-Class, SLK, CLK and SLR are just as much part of the range of vehicles with the three pointed star as station wagons and off-roaders. An unparalleled chapter in the history of the automotive development, recounted by the renowned jounalists Wolfgang Peters and Jürgen Zöllter, illustrated with fascinating photographs by Markus Bolsinger.
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