• World premiere at the Milan Furniture Fair, 17 - 22 April 2012
• Initial pieces from the Mercedes-Benz Style furniture collection: one sofa, chaise longue, sideboard, dining room table with chairs, shelf unit with integrated home theatre system, bed and chest of drawers
• Progressive design with an unmistakable automotive identity
Milan/Stuttgart – A dynamic design idiom expressing incredible ease and perfectly crafted luxury materials – Mercedes-Benz now bring their unmistakable styling and high standard of quality to the living room. In collaboration with the Formitalia Luxury Group, one of the leading Italian manufacturers of designer furniture, Mercedes-Benz has created a furniture collection under the Mercedes-Benz Style label. The collection will be presented at the "Salone Internazionale del Mobile", 17 - 22 April 2012 in Milan.
"Formitalia and Mercedes-Benz stand for top quality and exquisite workmanship which embodies luxury and passion. We are therefore extremely pleased to create the first Mercedes-Benz Style furniture collection together with Formitalia", says Gorden Wagener, Head of Design at Mercedes-Benz. "The various pieces of furniture reflect the progressive, dynamic design idiom of our current show cars and concept vehicles, offering an exclusive, emotional experience outside our vehicles as well". The interplay between dynamic proportions, naturally stretched forms and curved lines conveys an extraordinary harmony and modern ease. The furniture gives the impression
of floating in space.
The furniture collection, which was developed in collaboration with designers from Formitalia, comprises one sofa, a chaise longue, a dining room table, various chairs, a sideboard, a shelf unit with integrated home theatre system, a chest of drawers and a bed. All the pieces are produced by Formitalia and will be sold worldwide via exclusive furniture stores, showrooms and interior design stores from October 2012. "We very much admire the superb design skills and high-quality materials of Mercedes-Benz and are delighted to be able to bring the typical Mercedes elegance and sense of well-being into the home", says Gianni Simone Overi, CEO of the Formitalia Luxury Group.
Progressive design with an unmistakable automotive identity
Each piece of seating furniture offers a dynamic yet timelessly elegant design with outstanding comfort. The wooden backrest shells are inspired by the innovative design idiom of the seat shells in the current research vehicles. The padding upholstered in leather or fabric and a distinctively styled aluminium frame provide a visually appealing contrast. The styling is further accentuated by an optional fabric cover featuring a natural pattern.
Precisely curved lines also generate emotional tension. As in the F 125, they delineate individual surface areas, visually subdividing the piece. The visual dynamic of the seating furniture is carried over in the design of the dining room table and sideboard. From the table's central aluminium beam, four legs extend like elegantly sculptured spokes. The table top is made of grey-shaded clear glass. The sideboard has a glass door with a surrounding bevel reminiscent of the air intake on a sports car. Thus the automotive identity of the styling is visible and emotionally present throughout the entire furniture collection. The collection bears a subtle Mercedes-Benz Style logo.
The furniture will be unveiled at the Milan Furniture Fair from 17 to 22 April 2012, in the showrooms of the Mercedes-Benz Center Milano, Via G. Daimler 1 at the corner of Via Gallarate 450, Milan.
About Mercedes-Benz Style
Like Mercedes-Benz, Mercedes-Benz Style stands for technology and engineering-driven innovations. Mercedes-Benz Style communicates innovation through well-considered intelligent design and styling. This is clearly evident in the purposeful, distinctive use of innovative materials, colour values, shapes and the use of light. In addition to classic car styling, the designers at Mercedes-Benz have been developing designs for other products in co-operation with select partners since 2010. In 2011, the first product to be launched was the EC145 Mercedes-Benz Style helicopter from Eurocopter, which has already been delivered to the first customers. The Mercedes designers styled the interior of the luxury helicopter for business and private travel. The Mercedes-Benz Style label includes products ranging from the transport industry and furniture and lifestyle products to industrial design.
Melanie Graf, tel. no.: +49 (0)711 17-7 68 76, firstname.lastname@example.org
Tobias Müller, tel. no.: +49 (0)711 17-7 73 68, email@example.com
Further information about Mercedes-Benz is available online:
www.media.daimler.com and www.mercedes-benz.com