· Best year ever Mercedes-Benz and smart combined sales with 18,547 units
· Best year ever Mercedes-Benz sales with 16,114 units
· Best year ever Mercedes-Benz passenger cars sales with 11,991 units
· Best year ever pre-owned sales with 6,327 units
Mercedes-Benz Canada reported today several all-time sales records for 2007 including the best ever full-year sales results at 18,547 units, ahead by 980 units, an increase of 5.6% for combined Mercedes-Benz, smart and Maybach deliveries over last year.
Overall Mercedes-Benz sales were up by 10.8% with a gain of 1,570 units for an impressive best ever year total of 16,114 units. Passenger car sales also generated best ever year-end results with 11,991 units which accounted for 1,259 additional units or an 11.7% improvement. smart reported the sale of 2,433 fortwos in 2007; the second generation models only went on sale as of mid-December of this year.
The December retail deliveries consisted of 1,412 Mercedes-Benz units and 245 smart fortwos for the month. On a combined brand basis, Mercedes-Benz and smart reported December sales of 1,657 units, up by 5.9%. December’s success was based on unwavering B-Class, C-Class, E- Class and M-Class sales. The 245 smart fortwos retailed in December accounted for a 240% increase against the 2006 results.
On the luxury light truck side, the M-Class, R-Class and GL-Class continued to do extremely well in December with a 12.2% gain and achieved combined year-end sales of 4,123 units, up by 8.2% or 311 units.
On the pre-owned side, Mercedes-Benz Canada reported a best ever December with 431 units, ahead by 11.1%, as well as another record-breaking pre-owned sales result of 6,327 units for the year, up by 333 units or 5.6%.
Looking back at 2007, it was a year of monthly records. Mercedes-Benz Canada’s steady momentum can be attributed to an extensive and highly desirable product offering and solid model positioning, competitive rates and programs, and an extremely dedicated dealer network.
The highly successful launch of the All-New 2008 C-Class in September was further celebrated in December when the Automotive Journalists Association of Canada named the C-Class its Best New Luxury Car for 2008. Not surprisingly, more than 1,500 units have been retailed in only four months. The 2008 C300 and C350 models boast a wider and more aggressive stance for superior aerodynamics, new engineering standards, a long list of standard equipment and outstanding ergonomic design. Its new AGILITY CONTROL sport suspension helps perfect the pleasure of handling and makes the All-New C-Class more exhilarating than ever to drive.
While the official sales of the second generation smart fortwo only began in the middle of December; there was a huge amount of pre-launch activities that took place in all dealerships around the country for several months. The 2008 smart Cross-Canada Test Drive Tour traveled to seven major cities in Canada and generated thousands of test drives for existing customers and potential customers alike. Many pre-sold orders were prompted by these various programs.
Important sales results were achieved throughout the year: a record-breaking 3,035 B-Class models were sold, despite a September launch, the C-Class generated almost 3,800 sales, up by 19% – a spectacular achievement that bodes extremely well for 2008, E-Class sales were ahead of 2006 by almost 40% while the S-Class maintained its enviable industry lead in the high-end luxury category. The new CL-Class posted a 353% increase over last year while the M-Class and the GL-Class showed 24% and 98% gains, respectively.
Mercedes-Benz Canada’s E320 BLUETEC diesel sedan and its ML320 CDI, GL320 CDI and R320 CDI diesel SUV models continued to sell at an unwavering monthly rate. The E320 BLUETEC’s cleanest diesel technology hovered around the 18-20% mark of overall E-Class sales while the diesel SUVs represented 48-50% of the combined light truck sales over the course of the year. The total tally of diesel sales was just short of 3,000 units in 2007.
The award-winning 4MATIC™ is Mercedes-Benz’ permanent all-wheel-drive system that delivers optimal traction, whatever the road condition, for maximum confidence and handling control. Available in three sedan classes, (C-, E- and S-Class) and in all SUV classes (M-, R-, GL- and G-Class), it has become an integral part of Mercedes-Benz Canada’s sales success stories. A ratio of 55% C-Class, 79% E-Class and 85% S-Class are now sold as 4MATIC™ models. Total 4MATIC™ volume represented an overwhelming 54% of overall 2007 sales across all model lines this year.
Mercedes-Benz Canada’s commitment to customer focus further intensified in 2007. While quality and technological leadership continue to be crucial for Mercedes-Benz, it is important to re-iterate that Customer Satisfaction remains the company’s primary mandate. Consequently, a process optimization initiative called the Mercedes-Benz Excellence Program kicked off in 2007. Its main purpose is to ensure consumer satisfaction at every level of the corporate and dealership organizations and to maximize an all-encompassing ownership experience.
Several facilities held their Grand Opening: Mercedes-Benz Sherbrooke, Ogilvie Motors in Ottawa and Three Point Motors in Victoria. The brand new Mercedes-Benz Maple became the seventh retail facility in the Greater Toronto Area while Mercedes-Benz Barrie and Lone Star Calgary built new facilities in their markets . An extensive expansion and complete overhaul of the strategically located Mercedes-Benz Downtown location is underway and will be completed on time in mid-2008.
President and CEO of Mercedes-Benz Canada, Marcus Breitschwerdt, remarked: "I am extremely proud to report this extensive list of record-breaking achievements in 2007. These ambitious targets were reached because our dealers, dealership personnel and Mercedes-Benz Canada wholesale and retail employees worked harder than ever to make it happen. I am profoundly grateful for this invaluable team effort. On behalf of the whole team and organization, I also want to express our appreciation, our utmost respect and thanks to our valued customers who chose the Mercedes-Benz brand and its products.”
He adds, “With more than 3,000 units sold in 2007, the B-class has unmistakably established a new luxury sub-segment and has evolved into being one of our major volume drivers. The award-winning All-New 2008 C-Class is sizzling hot and selling accordingly. The new smart fortwo is now being retailed across the country. Based on its predecessor’s raging success and the second generation’s compelling characteristics and features, it is only natural to have very high expectations for this model. With our thrilling product portfolio and highly competitive offers in place, we are now concentrating our undivided attention to ensuring that we provide our valued clientele the best customer satisfaction possible in every facet of the purchase process and ownership experience. With great glee, I am excited to say that 2007 was a fantastic warm-up for what lies ahead for 2008 at Mercedes-Benz Canada.”
JoAnne Caza, tel: 416-847-7551
Arden Nerling, tel: 416-847-7556
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