Breaking new ground and setting trends – the goal of Mercedes design, which reflects the principle of Mercedes-Benz never to stand still, but always to think further and stay ahead.
The new CL-Class is a prime example of this philosophy: just as the luxury coupe with its innovative technology points the way into the future, its design joins the S-Class as a protagonist for a new aesthetic appearance – a new Mercedes style based on the principles of modern purism, i.e. a clear, unpretentious design idiom with interplay between striking lines and calm surfaces. This lends the Coupe a very special presence, underlining the unruffled calm and strength of its unique character.
Yet the design progress at Mercedes-Benz also always means creating a link with the past to emphasise the heritage of passenger cars bearing the Mercedes star. This is done by including familiar Mercedes design characteristics that are reinterpreted to suggest both the past and the future. One example is the front grille with a familiar Mercedes star that confirms the car’s identity. At the same time, the designers have positioned this traditional feature of sporty Mercedes models at a steeper angle than in the past and surrounded it with wide chrome louvers. This contributes to the powerful and self-assured appearance of the new CL-Class, which is further reinforced by a more pronounced wedge shape of the front end.
The headlights stand out for two very different reasons. With the Intelligent Light System, they represent the very best technology available, while in styling terms, they are one of the most striking features of the Mercedes Coupe, lending a special touch to its overall appearance. The light modules are mounted in polished tubes reminiscent of expensive camera lenses, suggesting attributes such as precision, high value and high-tech.
Viewed from the front, the clear headlight lenses form a single unit with the front grille that emphasises the width of the vehicle body. The side view shows that the headlights blend into the fenders, creating a flowing transition from front to rear. As a result, the entire front section appears to have been moulded from a single piece. A horizontal turn signal strip at the base of the headlight follows the sweeping contours of the front bumper, which likewise extends well into the flanks to frame the lighting units.For the complete press release please download the word document.
