smart's worldwide design contest "Style your smart" implemented the "open innovation" approach in the car industry - with resounding success. More than 8,000 smart and design fans from more than 100 countries took part in the creative contest that ran for a period of around six weeks. On the website www.styleyoursmart.com entrants created more than 50,000 designs for the exterior of the smart fortwo. The winner with the most creative design is Tamir Shefer from Jaffa, Israel. He receives prize money of €1,500.